It pained me to watch commercials in Accra advertising skin lightening cream. It was even more difficult as I rode past several large advertisements on the busiest streets of Kumasi. I do not agree with these types of products at all.
In many places in the U.S., skin color has been a big issue, especially among African American woman. Everyone has heard the phrase “You are pretty for a dark skin girl.” People have been known to view light skin people as prettier and therefore, will sometimes treat them better. Being that there are majority dark skin people in Ghana and in many parts of Africa, I would not think skin color would be a major issue. A few Ghanaian men shared with me that it is becoming very popular among women; a lot of them are feeling pressured to use it. I cannot say I am completely shocked, but it just doesn’t make sense to me. There are beautiful dark skin brothas and sistahs everywhere in Ghana, so who are they comparing themselves to? Whose standards of beauty are they trying to live up to? I don’t know, maybe it’s a Western influence.
What do you think?